ZIAD EL TOUKHY

Falling in…

000%

Art Director · Creative Lead · Cairo & Remote

Ziad
El Toukhy

Six years of making games look like they mean it, across PC, mobile and VR. Fall back through the years: every world below is drawn in a different art style, and so is the person falling through it.

Years Experience
6+
Companies
7+
Platforms
PC, Mobile & VR

CURRENTLY BUILDING · 2026 — PRESENT

Mossbrook

A cozy merge-and-brew mobile game, made in Godot.

Creator & Game Director

Building Mossbrook, a cozy merge-and-brew mobile game made in Godot for Android and iOS. Directing the whole project: a storybook-witchcraft art direction, the tap-merge-brew-deliver core loop, shop restoration, monthly events and the in-game store, on an engineered foundation of typed GDScript, a JSON-to-baked-resource content pipeline and CI that nothing ships without passing.

  1. 01Tap generators
  2. 02Merge rarer ingredients
  3. 03Brew potions
  4. 04Fill villager orders
Automated tests
4,800+
Typed GDScript
Godot 4.6
Every screen shape
Android & iOS

CHAPTER I · 2023 — PRESENT

Rawa Games

Sword of Rule

Art Director & Senior Game Designer

Led full visual development for Sword of Rule — from concept art and character design through environment art, UI/UX, and final polish. Defined the studio's art direction pipeline, directed outsource artists, and shaped the game's dark fantasy aesthetic across every visual touchpoint.

The Art Director's Touch

Same artists, before and after art direction. Drag the handle to compare: the jump in quality and consistency is what leading the team is for.

1 / 6
Sword of Rule game art after art direction
Sword of Rule game art before art direction
Before
After
Same artist — wildly different results

STAGE 02 · 2021 — 2023

YUR

CREATIVE LEAD

Directed all creative output for YUR, a leading VR fitness platform. Established the full visual identity spanning in-game UI, marketing assets, and brand system across PC VR, Quest, and mobile. Produced and art-directed YouTube channel content for a 100K+ audience.

  • VR
  • CREATIVE DIRECTION
  • BRANDING
  • UI/UX
  • VIDEO
Level 03 · 2020 — 2022

Green Rabbit Games

Art Director

Shaped the visual language for Nanotopia and the Green Rabbit mobile portfolio. Managed the outsource art pipeline, directed character and environment artists, and delivered consistent quality standards across three simultaneous titles.

  • Mobile
  • Art Direction
  • Pipeline Management
  • Character Design

Nanotopia — Art Direction

CH 04 · 2018 – 2020

ArabHardware

Content Director

Produced and directed tech review video content reaching hundreds of thousands across YouTube and social media. Art directed all on-camera production, motion graphics packages, and visual branding for the platform.

  • [ CONTENT CREATION ]
  • [ VIDEO PRODUCTION ]
  • [ MOTION GRAPHICS ]
  • [ BRANDING ]

▶ TAPE 04 — Content Direction at ArabHardware

the craft —

What I bring to the table

Art Direction

  • ✎ Art Direction6+ years directing visual development for games across PC, mobile, and VR platforms.
  • ✎ Game UI/UXIn-game HUDs, menus, and UX flows designed for engagement and clarity.
  • ✎ Brand IdentityDefined visual identities for game studios and media companies.

Game Design

  • ✎ Game DesignSenior game designer with multiple shipped titles across PC, mobile, and VR.
  • ✎ Level DesignDesigned and iterated game levels with strong player experience focus.

Production

  • ✎ Art PipelineManaged outsource pipelines and internal art teams across 3+ concurrent titles.
  • ✎ Project ManagementCoordinated cross-functional teams in agile game development environments.

Content Creation

  • ✎ Video ProductionDirected and produced tech video content for a 100K+ audience.
  • ✎ Motion GraphicsAfter Effects motion graphics for video intros, lower thirds, and social assets.

Worked with & for:

Rawa Games · YUR · Green Rabbit Games · ArabHardware · Netflix · Disney Channel

The fall ends here

You've landed.
Let's talk.

Available for freelance, remote and full-time art direction, game design leadership and creative collaboration. Based in Cairo, Egypt, working with studios across the Middle East and worldwide.

Website crafted by Ziad El Toukhy. Want a portfolio that speaks for itself? Commission yours →